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Newsletter of AniForte

Code & design of a reoccurring newsletter

I have been responsible for the AniForte customer newsletter during my time at Görges Naturprodukte. I’ve been producing this newsletter in consultation with our
veterinary team and the marketing team, by code and visual means.

Summary

  • Using an existing code base and design and developing it further over time
  • Responsive layout for smart phones
  • Emotional and appealing design for pet owners

Execution

  • Email client friendly HTML & CSS with Notepad++/VS Studio/Dreamweaver
  • My own illustrations and stock photography
Newsletter bsp 2

Illustrations

Lovely digital water colors

The illustrations within the newsletter make it pop in comparison to the competition. The lovely, warm water color style, drawn in Photoshop, is used to flavor the text and explain common pet topics.

Nl illu 2
Nl illu 9
Nl illu 4
Nl illu 1
Nl illu 6
Nl illu 8
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